The market globalization and digitalization have created an ecosystem in which brands have totally lost control over their distribution channel and cannot or simply do not want control where their products are sold.
Some brands would like their products been sold only in places where the presence of one professional assessor guarantee the best possible product performance but they can not control it, BsB will make it possible.
These brands deserve to be recognized among others by the hairdresser and merit to develop their activity in the professional atmosphere for which they have been created.
Other brands want to be sold on any channel and they use the hairdresser reputation to give their products a professional appearance.
Can a brand be called professional if it is sold without a professional prescription?