The market globalization and digitalization have created an ecosystem in which brands have totally lost control over their distribution channel and cannot or simply do not want control where their products are sold.
Some brands would like their products been sold only in places where the presence of one professional assessor guarantee the best possible product performance but they can not control it, BsB will make it possible.
These brands deserve to develop their activity in the professional atmosphere for which they have been created.
From BSB we protect brands that are committed to a personalized sales experience and that believe in professional prescription as a tool for differentiation.
Can a brand be called professional if it is sold without a professional prescription?